Research on the metaphorical representation of space and color in the context of environmental protection concepts

Using the Stroop paradigm, three experiments were conducted to investigate the metaphorical representations of environmental protection concepts in terms of space and color. In Experiment 1, the relationship between environmental protection concepts and vertical spatial metaphors was examined. The results showed that it took significantly longer for participants to respond when environmental protection-related words appeared above the screen, compared to when pollution-related words appeared below the screen. In Experiment 2, the relationship between environmental protection concepts and left-right spatial metaphors was investigated. The results indicated that there was no significant difference in response times, regardless of whether environmental protection-related words or pollution-related words appeared on the left or right side of the screen. Finally, in Experiment 3, the relationship between environmental protection concepts and color metaphors was examined. The results revealed that environmental protection-related concepts were associated with the color green, while pollution-related concepts were associated with the color red…