The impact of online singing experiences on willingness to continue using the service: A hierarchical mediation analysis of perceived ease of use and perceived usefulness

Objective: To investigate the impact of psychological experiences during online singing activities on willingness to continue using the application, and to examine the mediating role of perceived ease of use and perceived usefulness. Methods: A survey was conducted with 292 users of mobile K歌 applications. Measures related to perceived usefulness, ease of use, and willingness to continue using the application were assessed using the Technology Acceptance Model. Additionally, variables such as interest/funness, competence, and feelings of tension/stress were measured based on the intrinsic motivation theory. Structural equation modeling and Bootstrap methods were used to test the relationships between these variables. Results: There were distinct pathways through which each of the three dimensions of psychological experiences influenced willingness to continue using the application: Interest…